This month’s collection, the Rubi collection, is one of my favourites so far.
Eons ago (i.e. in January), I wrote about Popbasic’s micro collection. I thought it was a good idea back then, but now I love the idea even more and really admire Maddy, the owner, and her team’s entrepreneurship. Most importantly, they not only encourage, listen to, and respond to feedback from their customers, but also act on this feedback.
This month’s collection, the Rubi collection, is one of my favourites so far, along with their Salut collection earlier this year. Because Popbasic doesn’t have a subscription policy, you don’t end up paying for pieces that you are not your style, or that you already have. As much as I love the Salut collection, for example, I already had their key basic item, the Breton top, in my wardrobe. I’ve also been hesitant to buy their boxes because the polka dot blouse in the micro collection didn’t fit my frame proportionately and I haven’t been able to wear their statement necklaces as much as I wanted to.
Ten months later, the Rubi collection is more refined, detailed, and of better quality. A grey marl above-the-knee dress ticks the ‘basics’ box, as does the 100% leather belt and jeweled red necklace that my mum keeps trying to steal from me. Popbasic has changed their sizing system so that the dress (I got a size small thanks to help from Maddy) fits me perfectly this time. The bubble-wrap satchel has upgraded to a boxed package so that you really do feel like Christmas has come early. And, ten months later, the Popbasic team still includes a handwritten note with every package they send out.
These guys know what they’re doing, and they’re doing it right.
The Rubi Collection
Basic grey marl dress
Latte leather belt