Sydney, Australia

Reading List: Magazine B

. 5 May 2018 .

I love reading. As a child, I always had a book glued to my hand (including, unhealthily, during dinner time). My love for reading petered out during university, as my degrees involved heavy academic reading (bleurgh). But now that I am working, I have turned back to reading as a source of comfort during my downtime. I even registered for a library card recently so I could stop buying books faster than the rate that I could read them (anyone else guilty of this?)! 

I've always wanted to be in a bookclub, so I thought I'd start a new series on C/M called The Reading List. The series won't be restricted to only fiction or non-fiction, but will include coffee table books, magazines, websites, blogs and even podcasts.

First up, Magazine B.


I've seen Magazine B around in a few bespoke bookstores and magazine stores before, but it wasn't until my trip to Hong Kong at the start of this year did I pick up two of their magazines featuring a couple of my favourite brands: Airbnb and Muji. 

Magazine B is a monthly publication (and as a bonus, has no ads) that labels itself as a brand documentary magazine. Every month, the Magazine B team dedicates an entire issue to investigating one brand - its stories, growth, marketing and impact that it has on its customers. The magazine is packed with independent insight, analysis, commentary and stories, displayed together with well-designed imagery and photography. 


As someone who is fascinated by the idea of branding, I think Magazine B strikes a great balance between independent brand promotion and investigative documentary. Picking two brands that I personally know, love and use, it was fascinating to read about the strategies behind the brands to grow and evolve their markets, yet at the same time be absorbed in the brands themselves. In the Airbnb issue, for example, Magazine B compares hotels and Airbnbs in imagery and interviews, articulating why more and more young people are choosing to live the Airbnb experience rather than book a hotel room - something that I can relate to as I find myself going to the Airbnb website as my first option whenever I have to find accommodation. The magazine explores how Airbnb has grown its brand so that, in the mind of the consumer, it becomes inexplicably tied to a local's experience (something that hotels can't offer!)


I love that Magazine B is edited and published in Korea (the magazine is published in both Korean and English). The magazine is bespoke, carefully curated and filled with quality content. Because there is no ad content, every page feels like it is contributing to the brand documentary. I also love the feel of the slightly thick matte cover and paperstock which makes you forget that you are reading a magazine and more a quality book. 

I am keen to purchase more of their issues (check out the rest here), particularly powerhouses like Ikea and Pantone, but also fashion and beauty brands like Acne Studios, Aesop and Nars. I also would love to read about issues that they have done on cities like Seoul and Berlin - what a unique perspective to see how a city has shaped itself as a brand! 

Be right back while I load up my shopping cart (so much for that library card).


Check out Magazine B here and find your nearest stockist here.

If you have any book/magazine/web/podcast recommendations, please share in the comments below!

I love reading. As a child, I always had a book glued to my hand (including, unhealthily, during dinner time). My love for reading petered out during university, as my degrees involved heavy academic reading (bleurgh). But now that I am working, I have turned back to reading as a source of comfort during my downtime. I even registered for a library card recently so I could stop buying books faster than the rate that I could read them (anyone else guilty of this?)! 

I've always wanted to be in a bookclub, so I thought I'd start a new series on C/M called The Reading List. The series won't be restricted to only fiction or non-fiction, but will include coffee table books, magazines, websites, blogs and even podcasts.

First up, Magazine B.


I've seen Magazine B around in a few bespoke bookstores and magazine stores before, but it wasn't until my trip to Hong Kong at the start of this year did I pick up two of their magazines featuring a couple of my favourite brands: Airbnb and Muji. 

Magazine B is a monthly publication (and as a bonus, has no ads) that labels itself as a brand documentary magazine. Every month, the Magazine B team dedicates an entire issue to investigating one brand - its stories, growth, marketing and impact that it has on its customers. The magazine is packed with independent insight, analysis, commentary and stories, displayed together with well-designed imagery and photography. 


As someone who is fascinated by the idea of branding, I think Magazine B strikes a great balance between independent brand promotion and investigative documentary. Picking two brands that I personally know, love and use, it was fascinating to read about the strategies behind the brands to grow and evolve their markets, yet at the same time be absorbed in the brands themselves. In the Airbnb issue, for example, Magazine B compares hotels and Airbnbs in imagery and interviews, articulating why more and more young people are choosing to live the Airbnb experience rather than book a hotel room - something that I can relate to as I find myself going to the Airbnb website as my first option whenever I have to find accommodation. The magazine explores how Airbnb has grown its brand so that, in the mind of the consumer, it becomes inexplicably tied to a local's experience (something that hotels can't offer!)


I love that Magazine B is edited and published in Korea (the magazine is published in both Korean and English). The magazine is bespoke, carefully curated and filled with quality content. Because there is no ad content, every page feels like it is contributing to the brand documentary. I also love the feel of the slightly thick matte cover and paperstock which makes you forget that you are reading a magazine and more a quality book. 

I am keen to purchase more of their issues (check out the rest here), particularly powerhouses like Ikea and Pantone, but also fashion and beauty brands like Acne Studios, Aesop and Nars. I also would love to read about issues that they have done on cities like Seoul and Berlin - what a unique perspective to see how a city has shaped itself as a brand! 

Be right back while I load up my shopping cart (so much for that library card).


Check out Magazine B here and find your nearest stockist here.

If you have any book/magazine/web/podcast recommendations, please share in the comments below!

No comments

Post a Comment

newer older Home

Contact Form

Name

Email *

Message *